Enhancing Fibre Deployment and Commercialisation with Icon Map Pro at Orange Concessions
Enhancing Fibre Deployment and Commercialisation with Icon Map Pro at Orange Concessions
Orange Concessions is the leading public-private fibre network operator in rural France. Through long-term public service delegation contracts, it manages a rapidly expanding network infrastructure designed to bring high-speed broadband access to underserved communities.
The Challenge
With diverse internal teams and a growing number of commercial partners, Orange Concessions needed a modern, intuitive solution to track deployment progress, extract commercial value from housing-level data, and ensure the smooth operation of its fibre network.
Previously, fibre deployment and sales activities relied on fragmented datasets, static dashboards, and Excel files, making it difficult to identify priorities, collaborate effectively, or resolve issues at a detailed level. The growing scale and complexity of their operations called for a geospatial platform that could unify internal and external stakeholders and support better decision-making across the board.
The immediate challenges included:
- Difficulty in visualising and interpreting large-scale geographic datasets across tens of thousands of communes.
- Inability to identify service eligibility and sales potential at the individual dwelling level using traditional Excel-based workflows.
- Requirement for real-time insight into fibre deployment and commercial activity with secure, role-specific data filtering for ISPs.
- Limited visibility into areas of underperformance or unexpected installation delays across diverse regional teams.
The Solution
Orange Concessions turned to Tekantis and Icon Map Pro to build a dynamic geospatial platform that could serve both internal and external stakeholders, improving insight, targeting, and decision-making across the board. In less than two months, three key solutions were built.
Nationwide Coverage Visualisation
Icon Map Pro was deployed to build a centralised view of fibre rollout across the French territory. Using commune and departmental boundaries as a reference layer, Orange Concessions enriched the maps with authoritative data from Arcep, showing connectivity rates at various administrative levels.
Regional planners and analysts now have access to a continuously updated map that highlights areas of strength, delay, or underperformance. Zoomable visual layers allow them to inspect regional disparities and plan corrective actions. Temporal filters enable side-by-side comparisons of fibre deployment rates over time, supporting monthly and quarterly reviews.
KPI-driven Embedded Platform
A fully embedded Power BI experience was developed using Icon Map Pro, enabling external partners to access dashboards directly via a secure web portal. The dashboards provide sales KPIs tailored to each ISP and include filters by commune, EPCI, and deployment phase.
Role-based access ensures that each ISP views only the relevant zones, enabling them to identify high-potential areas, monitor fibre eligibility, and prioritise sales campaigns. Built-in interactivity and slicers support advanced segmentation, helping commercial users optimise their regional focus based on up-to-date geographic intelligence.
Granular Housing-Level Analytics
Moving beyond administrative boundaries, Orange Concessions implemented X/Y coordinate-based mapping to visualise individual properties. These maps show whether a home is eligible for fibre, currently connected, or served by another ISP. Using Icon Map Pro's clustering and point styling features, teams can now target unconnected but eligible homes with precision.
This detailed view has been transformative for local sales teams, who can now detect small areas of opportunity that were previously buried in static reports. It also supports operational diagnostics by helping technical staff understand areas where infrastructure exists but uptake is lagging.
Secure Data Access and Role-Level Security
Icon Map Pro was configured to work seamlessly with Power BI's row-level security model. This ensures that internal users, regional teams, and external operators only see the data they are authorised to access.
By maintaining tight control over data visibility, Orange Concessions can safely open up sensitive datasets to third parties without compromising competitive or contractual boundaries. The flexible model also allows for future scaling, should new ISP partners or municipal entities require access.
Key Benefits
- Streamlined planning and operations through a single source of truth for fibre deployment status across the national territory.
- Improved targeting and faster time-to-sale for commercial ISPs, driving increased fibre adoption.
- Enhanced cross-functional collaboration between engineering, commercial, and regional teams.
- Reduced reliance on outdated Excel workflows and increased trust in the accuracy and timeliness of operational data.
Why Icon Map Pro
Orange Concessions chose Icon Map Pro for its seamless fit with their existing Microsoft Power BI ecosystem, avoiding the need for a separate GIS platform. The tool offered the scalability to support national rollouts and housing-level insights, all within a familiar data environment. Its support for row-level security, embedded deployment, and high-volume visualisation made it ideal for both internal teams and ISP partners.
Conclusion
This transformation marks only the beginning of Orange Concessions' journey with Icon Map Pro. Built and rolled out in under two months, the solution has already delivered measurable results, fundamentally changing how the organisation monitors, plans, and commercialises its fibre networks.
By delivering dynamic, secure, and intuitive geographic intelligence at every level of the organisation, Icon Map Pro empowers teams to act faster, collaborate more effectively, and unlock the full commercial value of fibre infrastructure. Orange is now exploring new applications, from visualising infrastructure to streamlining operations. With Tekantis continuing to enhance its platform, including forthcoming capabilities like 3D mapping and Icon Map Slicer, the partnership is well positioned to deliver further innovation and long-term value. In a sector defined by scale, speed, and service quality, Orange Concessions now stands out for its use of location intelligence to deliver results.